NG Dergi - Sayı 58

28 <$ì$0 RENK Küresel renk otoritesi Pantone Renk Enstitüsü 2023’ün rengini Viva Magenta olarak belirledi. GÜÇ VE CANLILIK `HaÛ ASUMAN ERGÜÇ 7P GQ\DGD WDVDUÎPFÎODUÎQ PHUDNOD EHNOHGLîL UHQN KHU \ÎO GHNRUDV\RQGDQ PRGD\D PRGDGDQ WHNQRORML\H WHNQRORMLGHQ PLPDUL\H WP VHNW|UOHUH LOKDP YHUL\RU 3DQWRQH 5HQN (QVWLWV ¶Q UHQJLQL LVH 9LYD 0DJHQWD RODUDN DoÎNODGÎ .UHVHO UHQN RWRULWHVL 3DQWRQH WDUDIÎQGDQ 9LYD 0DJHQWD¶QÎQ WDQÎPÎ µ$OÎìÎOPDGÎN ELU ]DPDQ LoLQ DOÎìÎOPDGÎN ELU WRQ¶ RODUDN \DSÎOGÎ 'HîLìLNOLNWHQ \DQD RODQODUÎQ YH |]JU UXKODUÎQ UHQJL RODUDN LIDGH HGLOHQ 9LYD 0DJHQWD WHN NHOLPH LOH E\OH\LFL GHULQ VRILVWLNH ELU UHQN *HOLQ ELUD] EX UHQNOH UXKXPX]X ìLIDODQGÎUDOÎP \ÎOÎQÎQ UHQJL NÎUPÎ]Î UHQN WD\IÎQGD \HU DODQ 9LYD 0DJHQWD GRîDO ER\D DLOHVLQH DLW YH GRîDGD oRN NDUìÎODìÎODQ HWNLOH\LFL ELU WRQ %X WRQ LOKDPÎQÎ NRNLQHDO DGÎQGD ELU E|FHNWHQ DOÎ\RU \DQL GRîDGDQ ELU HVLQWL NL GRîDGDQ WHNQRORML\H \XPXìDN JHoLìOHUL IÎVÎOGÎ\RU 'RîDQÎQ JoOHULQL oDîÎUDUDN UXKXPX]X X\DQGÎUÎ\RU YH LoVHO JFP] JHOLìWLUPHPL]H \DUGÎPFÎ ROX\RU .|NWHQ LONHO GRîDGDQ JHOHQ JHOLUNHQ GRîDQÎQ JoOHULQL EDUÎQGÎUDQ FDQODQGÎUDQ YH LoVHO JFP] RUWD\D oÎNDUDQ 9LYD 0DJHQWD¶QÎQ LON YHUGLîL L]OHQLP LoLQ µNDGLIH HOGLYHQOH \XPUXN¶ WDVYLUL \DSÎOÎ\RU ñGGLDOÎ ELU WDVYLU %XQD UXKVDO YH IL]LNVHO \|QGHQ L\L YH JoO ROPD KDOL GL\HELOLUL] 9LYD 0DJHQWD¶QÎQ RUJDQLN N|NHQOHUL NRNLQHDO E|FHîLQGHQ JHOL\RU GHPLìWLN %X E|FHN GRîDO ER\D DLOHVLQLQ HQ GHîHUOL HQ JoO YH SDUODNODUÎQGDQ ELUL RODQ NDUPLQ ER\DVÎQÎ UHWLU íLUNHWLQ \|QHWLFL GLUHNW|U /HDWULFH (LVHPDQ UHQJL ì|\OH \RUXPOX\RU ³6DQDO GQ\DODU JQON KD\DWÎPÎ]ÎQ GDKD EHOLUJLQ ELU SDUoDVÎ KkOLQH JHOGLNoH GRîDGDQ YH JHUoHN RODQGDQ LOKDP DOPD\D oDOÎìÎ\RUX] ´ 'RîDQÎQ JF\OH D\UÎOPD] ELU EDî NXUX\RU 9LYD 0DJHQWD¶QÎQ NÎUPÎ]Î WRQX GD EL]L RULMLQDO PDGGH\H EDîOD\ÎS LONHO ELU Jo VLQ\DOL YHUL\RU 9LYD 0DJHQWD UHQJLQH SVLNRORMLN RODUDN EDNÎOGÎîÎQGD NÎUPÎ]ÎODU KD\DWÎ NXWOD\DQ JoO UHQNOHUGLU 3DUODN NÎSNÎUPÎ]Î ELU NÎUPÎ]Î RODQ 9LYD 0DJHQWD FHVXUOXîX HîOHQFH GX\JXVX LOH GHQJHOL\RU 0RGD YH J]HOOLN GQ\DVÎQGD VÎNoD J|UHFHîLPL] 9LYD 0DJHQWD oRN JoO ELU GLìLO HQHUML\L GH LoLQGH EDUÎQGÎUÎ\RU EX VHEHSOH PRGDQÎQ J|]GHVL RODFDN JLEL J|UQ\RU $U]XODUÎPÎ]Î RUWD\D oÎNDUPDPÎ]D \DUGÎPFÎ RODFDN JFH VDKLS YH JDUGÎURSODUÎPÎ]GD \HU HGLQHFHîH EHQ]L\RU %X WRQODUGD VDo UHQNOHUL UXMODU YH DNVHVXDUODU QOOHULQ ¶WH YD]JHoLOPH]L RODFDN ñoWHQ VDPLPL YH HWNLOH\LFL |]HOOLîL\OH KLSQRWLN ELU HWNL ROXìWXUDFDN %X UHQJLQ NDUDNWHUL]H HWNLOHUL EL]OHUL KH\HFDQODQGÎUDFDN DìND YH VHYJL\H RODQ LQDQFÎPÎ]Î SHUoLQOH\HFHN 5HQNOHU D\QÎ ]DPDQGD ELUHU LOHWLìLP DUDoODUÎGÎU YH NXOODQÎOGÎîÎ DODQODUD J|UH PHVDMODU YHULU GX\JXODUÎPÎ]Î KDUHNHWH JHoLULU 7DP GD SDQGHPLQLQ HWNLOHULQGHQ |]JUOHìWLîLPL] EX JQOHUGH 9LYD 0DJHQWD LoLPL]L ÎVÎWDFDN YH UXKXPX]D ìLID JLEL RODFDN $\QÎ ]DPDQGD L\L ROPD KDOLQL GH \DQVÎWDQ ELU UHQN <HQLGHQ D\DîD NDONPD\Î ]LQGHOLîLQ FRìNXVXQX YH JYHQL WHPVLO HGHFHN +HU G|QHPLQ YD]JHoLOPH]L NÎUPÎ]Î\Î GD LoLQGH EDUÎQGÎUDQ IDNDW \HQL ELU YL]\RQ NDWDQ 9LYD 0DJHQWD¶\Î '(.25$6<21

RkJQdWJsaXNoZXIy NzI1MDQ=